More recently, the team behind Pixar’s Inside Out grappled with how to personify a young girl’s core emotions. That’s because Facebook Reactions aren’t actually new at all. Rather, they are Facebook’s animated take on a handful of long-established Unicode emoji characters: “Haha” mimics “smiling face with open mouth and tightly closed eyes” ( □) while the color and countenance of “Anger” is clearly designed to resemble the so-called “pouting face” ( □) “Yay” and “Sad” are modeled after “smiling face with smiling eyes”( □) and “crying face” ( □), respectively while “Wow” appears to be based on some combination of “hushed face” ( □) and “astonished face” ( □). In fact, the only original icon looks to be that designated as the “Love” reaction while there’s currently no shortage of heart emojis to choose from, none of the existing options resembles the flat, white-on-red design that Facebook features here.Īs it turns out, conveying a range of emotions in an economical way is a problem that dates at least as far back as Aristotle, who devoted much of his work on ethics and persuasion to the characterization and categorization of emotions. The rest, from left to right, have been dubbed “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Anger,” and they probably look familiar, too. Let’s first examine the reactions themselves. The “Like” icon is a recognizable thumb. All those smiles don’t just work in Facebook’s favor, though they work in yours as well. ![]() The six emoji-alternatives, called “Reactions, ” give Facebook users a dramatically expanded palette of emotions, most of which amount to various shades of positivity. ![]() Last Thursday, Facebook announced the highly anticipated expansion of its Like button.
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